A product’s success can be tested.
We have your products tested by your specific target groups in real-life circumstances and conditions. Our product tests evaluate purchase intention, price acceptance or market positioning. Based on these findings you can assess the potential of the tested products in the corresponding markets. A preliminary analysis enables you to minimise the risk of failure upon product launch. It also helps you to optimise your products during all phases of the product life cycle and to distinguish yourself from the competition. Our product tests are based on various market research methods, from studio, in-home tests and diaries up to hybrid methods – quantitative as well as qualitative.