The use of mobile technologies is growing rapidly throughout the world, providing researchers with unprecedented means of reaching respondents and gathering their thoughts. Globally, mobile phones have bypassed landlines and desktop technologies entirely, and the majority of the population interacts with technology and social media through their phones. With a complete suite of software products that can detect the respondent’s technology and design surveys to suit them, Cido can extend the reach of research beyond the realm of the traditional. We can implement mobile solutions in various ways – mediated interviews, mystery shops, respondent self-administered interviews or mobile online communities.